wechat official account check followers number

Moments – a timeline-type screen where users can post news for their friends to see.

A chat screen – very similar to the appearance of Facebook Messenger and WhatsApp.

To make everything function seamlessly, WeChat now includes three sections:

Although WeChat initially was most comparable to Facebook Messenger, it has added to its offering and now includes capabilities like Facebook and PayPal. This is partly because many popular Western social apps are banned, including Facebook, Instagram, Twitter, YouTube, and Twitch. WeChat is now the most significant social app in China. From this point forward in this article, we will use the term “WeChat” to encompass both app versions. As of January 2022, Weixin/WeChat was the fifth most popular social network worldwide, after Facebook, YouTube, WhatsApp, and Instagram (although TikTok is also ahead if you include its Chinese version, Douyin). They rebranded it as WeChat in international markets in 2012, keeping its Weixin branding in their home market. The Chinese company, Tencent, developed Weixin in 2011 as a mobile messaging app. Selling high-value products doesn’t seem to be a problem in China if you are prepared to promote your products well and make your sales via WeChat. Mini Cooper also contributed to its campaign’s success by developing a specific limited-edition product exclusive to this campaign.Īs a result of Becky Li and Mini Cooper’s efforts, 100 limited edition Mini Coopers, valued at 30 million RMB, sold out in just four minutes on the WeChat platform. However, because of the high value of the products, Li sent preview messages to her followers twice before the campaign officially began to build excitement.Īt the beginning of the campaign proper, Li sent messages to her followers where she related stories sent to her in response to the preview messages. She already had experience with influencer promotions on WeChat, as had her audience. Perhaps the most notable example of selling in China via WeChat occurred in 2018 when Mini Cooper worked with influencer Becky Li. According to Statista, it is likely to reach $3,370 billion by 2028, much of which is due to selling in China via WeChat. In 2020, global social shopping totaled $476 billion. Social shopping is rapidly gaining in popularity.

So why should you sell on WeChat? The numbers alone give a good reason to place your brand on the platform, particularly if you sell something that can enter the Chinese market without too many problems.

As a result, brands are rapidly discovering the benefits of selling in China via WeChat. Thanks to the arrival of WeChat Mini Programs and the ease of setting up WeChat Stores, the app is now at the forefront of social commerce. The average WeChat user now spends 82 minutes on the platform every day. Although WeChat (Weixin in China) started as a messaging and networking service in 2011, it has widened the services it provides. In comparison, WeChat has 1.48 million monthly active users in the US. WeChat has over 1.26 billion monthly active users, and 78% of people in China aged 16-64 are using WeChat. Although WeChat may not be a commonplace name to many westerners, it is extremely popular in China.

Wechat official account check followers number